Module 1: Warm Welcome! (Watch Before Getting Started)

  • Welcome To The Course! (1:26)
  • My Promise To You (Watch This Before Continuing, Trust Me!) (1:26)
  • How The Roundtable Sessions Will Work! (1:33)

 

Module 2: Creating A High Converting Store

  • Picking A Type Of Store: Niche vs General Store (12:16)
  • The Sections In Your Store – Conversion Killers No One Talks About (6:06)
  • GDPR Compliance (5:57)
  • Adding Products: Quality vs Quantity (Watch Before LIVE Store Creation) (5:21)
  • LIVE Store Creation (17:18)
  • The First Apps You Should Download (Bare Necessities) (5:21)
  • Important Details: How To Make A High Converting Logo For FREE (5:53)
  • Checkout Tips To Boost Conversions – How To Create A Checkout Logo For FREE (5:58)
  • Conversion Hack: Checkout Countdown Timers (4:29)
  • Getting Ready For Testing – Finalizing Your High Converting Store (7:17)
  • Setting Up a Payment Provider – Stripe (5:21)

 

Module 3: Product Research – Finding Your 4, 5, and 6 Figure Products

  • Product Research Method #1: Effective Simple Search (8:33)
  • Product Research Method #2: Uncommon Hidden Gems – Live Product Research! (8:37)
  • Product Research Method #3: New “Unrevealed” Software! (3:37)
  • Product Research Method #4: Finding Trends (3:18)
  • Product Research Method #4 Pt. 2: Validating Trends (3:51)
  • Adding High Quality Filler Products: Part 1 (6:32)
  • Adding High Quality Filler Products: Part 2. (5:47)
  • Finding The First Product I Will Be Testing! (2:23)

 

Module 4: Conceptually Understanding Facebook Ads (Why Instead Of How)

  • Understanding The Main Testing Strategy (Conceptual Overview – VERY IMPORTANT) (5:08)
  • Budgeting Your Adsets: How Much Is Best And Why (8:37)
  • Ad Organization – An Underrated KEY To Success With FB Ads (4:39)
  • Explaining BEP – What Is It, And Why Is It Important? (2:35)
  • How Many Products Should You Test And Why (4:40)

 

Module 5: Facebook Ads

  • Creating A Facebook Business Manager Account & Installing Your FB Pixel (4:38)
  • Creating A Brand Worthy Facebook Page (8:55)
  • Creating A High Converting Video Ad (19:59)
  • What To Do When Videos Are Not An Option (Best Alternative) (1:17)
  • Effectively Split Testing Ad Copy/Thumbnails (2:55)
  • Creating Our First Campaign LIVE: The Main Testing Strategy! (24:51)
  • The 3 Days After Campaign Launch: What To Look For! (9:29)
  • Scaling Phase #1 (9:07)
  • Getting Our First Sale LIVE! And Arranging Our Columns (4:55)
  • Your Campaign Made Sales, Then Died … What To Do! (4:45)
  • Scaling Phase #2: Starting To Get Serious (7:58)
  • How To Bring Back A Dying Product Effectively! (8:56)
  • Creating Custom Audiences Step By Step (5:49)
  • Retargeting 101 (9:39)
  • Lookalike Audiences 101 (4:53)
  • Implementing Lookalike Audiences Into Your Campaigns (9:51)
  • Manual Bidding 101: How To Use It To Take Your Store To The Next Level (13:21)
  • Preparing For The Scale – Calculating Order Fulfillment Capacity (SUPER Important) (4:16)

 

Module 6: Facebook Ads Case Studies

  • Effective Testing: Low Ticket Strategy Case Study (8:29)
  • $10,000/Day Case Study (13:37)
  • $0 to $50,000 in 60 Days Case Study (20:14)

 

Module 7: Maximizing Profits With Back-End Systems

  •  Easiest And Most Effective Upsell: Bulk Pricing (7:15)
  • Creating Your Baseline Abandoned Cart Email Sequence – Automatic Profit Recovery (11:57)
  •  Customizing Shopify Automatic Emails: Under-looked Features (1:36)
  •  Setting Up An Automated Customer Winback Email Sequence (5:57)
  •  Automated Thank You Emails w/ Crossell Follow Up (10:46)
  • Messenger Marketing – Basic Manychat Intro (13:55)
  • How to Install a Manychat Template (2:48)

 

Module 8: Building A Long Term Brand

  • Long Term Ad Strategy: Slow And Strategic (4:50)
  • Outsourcing (Building A Team) (12:48)
  • Creating Your Own Unique Original Branded Content (4:29)
  • How To Add An Affiliate Program To Your Store – Build Organic Traffic & Brand Awareness! (6:44)

 

Resources

  • Book List
  • Facebook Private Mastermind
  • Shipping & Delivery Page Template
  • Contact Us, FAQ, and Returns Page Templates
  • Ecommerce Facebook Ads: $1,000,000 Ad Spend,
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